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From time to time, a particular professional field experiences a "boom," and many job openings are offered, attracting a large number of interested candidates.
The field of marketing is constantly evolving and expanding. It's no wonder that many people are interested in studying marketing and starting a career in it. But how do you do it?
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One of the best ways to begin this qualification is by choosing good courses offered by reputable institutions. Several options are available, and you can learn more about them here.
To do this even better, some free courses are an even more attractive option. Without investing your own money, this type of training offers lower risk relative to the investment.
These are excellent courses that can give you a very solid foundation in the fundamentals of marketing, but they can also be a gateway to a range of other courses to delve deeper into the subject.
Below are five course options for those starting out in the field:
Digital Marketing for Beginners (Udemy)
Udemy is a platform that brings together hundreds of courses, where you study according to the topics that interest you and pay a fair price for it. In this case, the featured course is offered for free.
From this course, the student will study:
- Understanding the basic principles and techniques behind Digital Marketing
- Choosing a digital business model
- Launch your first campaign using digital tools.
- Setting up a self-response system
- Create an email marketing campaign.
Content Marketing (Rock University)
On this platform, you'll find a large number of courses offered for free. In this case, the selected course is Content Marketing, which will give you a broad overview of various skills.
The course has 3 hours and 29 minutes of very well-utilized time, divided into 11 modules and 30 lessons. The course gives you a complete list of skills, such as:
- Define objectives and Key Performance Indicators (KPIs) for a content marketing strategy;
- Structuring the target audience and buyer persona for your business;
- Determine the best channels and content formats for your target audience;
- Choose the server, the Content Management System (CMS), themes, and adjust other technical details to start a corporate blog;
- Implement best practices to produce quality content on your blog;
- Apply some of the key on-page and off-page Search Engine Optimization (SEO) factors to rank well in search engines;
Digital Marketing (Coursera)
Unlike the other options so far, Coursera has a partnership with the University of São Paulo, which offers a robust digital marketing course. In the course, students will learn about:
- Difference between traditional marketing
- The importance of ROI and how to calculate it.
- Introduction to the funnel
- Google Analytics
- Google Adwords
- Types of channels
- How SEM works
- How SEO works
- How Facebook Ads Works
- Among others;
Initial Marketing for Agencies (RD University)
It's impossible to escape the field of marketing, and many people have already realized this. Therefore, there's a huge number of courses available in this area. This is one of the options that offers one of the best possible conditions.
In this course, students will have access to a very comprehensive curriculum for the category, and it's a free and highly sought-after option. It's worth checking out and earning your certificate.
Digital Marketing for Entrepreneurs (Sebrae)
The Digital Marketing for Entrepreneurs course rounds out the list and is also highly sought after. Offered free of charge, it boasts a solid curriculum, making it an excellent option for those looking to begin their marketing studies.
